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FOR BROKERS & AGENCIES

The AI operating system for UAE real estate.

List in 90 seconds. See which buyers are actually ready to transact. Market across every channel in one click. Run your whole pipeline in a CRM that lives inside the portal — not a spreadsheet beside it.

propora.ae/dashboard
7
New leads today
+3
23
Active listings
418
Views today
+12%
4
Viewings
Respond to Ahmed — enquired 4h ago, not contacted. Intent 87.
Price check — Marina 2BR is 13% above 3 recent comps.
90 sec
Photos-first AI listing — 90% less admin
Intent 0–100
Know the 7 buyers ready to transact this week
1 click
Just-Listed across IG, FB, WhatsApp, email + ads
75%
Under PropertyFinder / Bayut pricing
Why Propora

Everything you cobble together from five tools — in one platform.

Canva for graphics, Hootsuite for posts, Meta Ads Manager, WhatsApp, a separate CRM. Propora collapses all of it into the portal where your listings already live.

AI-assisted listing

Upload photos. The AI does the rest.

Drop your photos and Claude infers the property type, view and size, writes a 150-word description in three tones, scores photo quality, and validates RERA + Trakheesi live — so a complete, compliant listing is ready in about 90 seconds.

  • Type & view inferred from the photos themselves
  • Bilingual descriptions, three tones, regenerate or edit
  • RERA + Trakheesi validated before publish — no rejects
dashboard/listings/new/magic
Photos first → AI does the rest
Type: Apartment · inferred from interiors
View: Sea · detected from balcony shots
Description: 148 words, 3 tones — ready
RERA + Trakheesi: validated live
Live in ~90 seconds. 90% less listing admin.
Buyer Intelligence

Stop chasing 70 enquiries. Call the 7 who'll buy.

Every buyer gets a behavioural intent score from their searches, saves, return visits and tool usage. Propora ranks your leads by who's genuinely ready to transact this week — with budget, archetype and the listings they're circling.

  • Intent score, budget range and buyer archetype per lead
  • Pre-approved buyers flagged; uncontacted high-intent → URGENT
  • AI matches your inventory to each buyer automatically
dashboard/intelligence
High intent this week
John M.92/100
Investor · AED 8–12M
Sara F.81/100
End-user · Marina
Wei C.74/100
Luxury · branded
Call the 7 buyers likely to transact this week — not the 70 who enquired.
Lead CRM, built in

A pipeline that fills itself.

Every enquiry, WhatsApp tap, viewing request and open-house RSVP becomes a lead card automatically — in a kanban that's part of the portal. Drag through New → Contacted → Viewing → Offer, with follow-up reminders and response-time tracking.

  • No double entry — leads land from every channel automatically
  • WhatsApp click-to-chat logged and linked to the listing
  • Response time feeds your ProAgent tier & public profile
dashboard/leads
New9
URGENT
Contacted6
Viewing3
Offer2
Every enquiry, WhatsApp tap & viewing → a lead card automatically.
Marketing engine

Just Listed everywhere — in one click.

Push a listing to Instagram feed + Story, Facebook, WhatsApp broadcast, an email blast to matched buyers, and a Meta Ads campaign — all at once. Claude writes every caption, sized per platform. Funded by simple credits.

  • One blast → every channel, captions AI-written per platform
  • Meta Ads run under Propora's Business Manager, your branding
  • Auto-promotion rules: new listing, price drop, open home — automatic
dashboard/marketing
Just Listed — one click
Instagram feed
Instagram Story
Facebook
WhatsApp broadcast
Meta Ads (AED 100/day)
Email to 847 buyers
AI writes every caption Launch
The moat

Why top producers switch — and stay.

PF Expert and Bayut's agent portal are listing tools. Propora is an operating system: the more you run on it, the harder it is to leave.

Buyer-intent data nobody else has

Propora's behavioural scoring predicts who transacts in 30 days. That signal — your single highest-value asset — only exists where the buyers actually browse.

All-in-one, not five subscriptions

Listings + CRM + marketing + analytics + commission tracking in one place. Cancel Canva, Hootsuite and your CRM — and your inventory never leaves the portal.

Marketing that runs itself

One-click multi-channel deploys with AI copy and Meta Ads built in. No UAE portal gives agents a marketing command centre — let alone a credit-funded one.

DLD-backed pricing copilot

Claude prices every listing against real DLD comps and coaches stale ones back to life. You list at the right number and convert more of the same traffic.

Switch in an afternoon

Bulk-import your PropertyFinder / Bayut feed (XML or CSV), or connect a live feed that syncs every 15 minutes. Your whole book moves over with zero retyping.

75% under PF / Bayut

Dramatically more capability at a materially lower price — the economics that make switching a no-brainer for solo agents and agencies alike.

Your morning, sorted

Open Propora and know exactly what to do.

A home dashboard that answers “what should I do right now?” before it shows you a single chart — AI action cards, ranked.

propora.ae/dashboard
7
New leads today
+3
23
Active listings
418
Views today
+12%
4
Viewings
Respond to Ahmed — enquired 4h ago, not contacted. Intent 87.
Price check — Marina 2BR is 13% above 3 recent comps.

Run your business on Propora.

Become a ProAgent and get the AI listing tools, buyer intelligence, built-in CRM and one-click marketing that top producers use to close more — for 75% less than PropertyFinder.